PEOPLE: Mattel names global head of Barbie marketing activations

Plus, Genevieve Lett is moving from Moonbug to the Hasbro/Animaj joint-venture Lumee, where she’ll lead ad sales and brand partnerships.

By Ryan Tuchow

May 15, 2026

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Genevieve Lett, Lumee, Mattel, Nicolas Houssin

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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PEOPLE: Mattel names global head of Barbie marketing activations

Plus, Genevieve Lett is moving from Moonbug to the Hasbro/Animaj joint-venture Lumee, where she’ll lead ad sales and brand partnerships.

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PEOPLE: Mattel names global head of Barbie marketing activations

Plus, Genevieve Lett is moving from Moonbug to the Hasbro/Animaj joint-venture Lumee, where she’ll lead ad sales and brand partnerships.

READ THE FULL STORY

TAGS:

About The Author

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