After a cyberattack delayed its compiling and reporting, Hasbro finally released its Q1 financial results—and the toyco is off to a strong start in 2026, with its Wizards of the Coast and digital gaming segment once again bolstering its overall revenue. 

The attack didn’t impact the numbers, Hasbro has said. In fact, the final results the company released today are slightly higher than the preliminary results it shared last month. 

Here are some of the highlights from the report and earnings call: 

Q1 revenue: US$1 billion, up 13% from Q1 2025 

Magic: The Gathering brings the heat: Just like last quarter, the strength of Hasbro’s Wizards of the Coast and digital gaming segment boosted the company’s overall revenue. The division earned US$582 million, up 26% from the same period last year. 

Success is in the cards: Hasbro CEO Chris Cocks highlighted the strength of trading cards during the earnings call. “I’d say trading cards is probably the hottest category in all of toy and games. I think it’s fair to say the category is going to eclipse building sets either this year or next year in terms of total size, just given the trends.” (Check out Kidscreen‘s feature on the moment trading cards are having in the new Q2 magazine issue.)

The challenge in this category is having enough supply to meet demand, Cocks noted. Hasbro gets product from multiple suppliers, and the company is keeping cards in rotation longer to make sure supply doesn’t run dry, he said.  

The growth was fueled by new Magic releases, including one for Teenage Mutant Ninja Turtles as part of its Universes Beyond line. 

Peppa Pig brought home the bacon: The popular kids brand also drove profitability in Q1, Hasbro CFO Gina Goetter, said during the earnings call. The company had a busy Q1, thanks to its plotline-linked hearing loss campaign, though the campaign wasn’t directly cited in the report.

Consumer products revenue: This segment was flat at US$398 million, the same as last year’s number—which was itself a slight decline from Q1 2024. 

Entertainment revenue dips: The company made US$20 million in this segment, down 24% from the year before. The timing and nature of its deals are to blame for this decrease, Hasbro says. 

Upcoming movies could drive CP growth: The company has already seen momentum building for Star Wars toys and games ahead of The Mandalorian & Grogu (which releases this week). It’s also making toys for Toy Story 5 in the first half of 2026, and it could also get a boost from the tentpole superhero flicks Spider-Man: Brand New Day and Avengers: Doomsday in the second half of the year.

Uncertainty remains: The cost of oil and the US tariffs could both affect the business, Cocks noted. Hasbro has put in a claim to get a refund of roughly US$50 million back from tariffs that were ruled unconstitutional, but there’s no timeline yet on when it might get this money back, Goetter said. 

A rosy outlook: Hasbro expects revenue for the full year to be up 3% to 5% compared with 2025, with adjusted EBITDA of around US$1.4 billion to US$1.45 billion. 

Image courtesy of Hasbro.