The LEGO Group builds out its Pokémon deal with SMART Play sets

The interactive play pattern gives a better idea of what the toyco’s unique SMART Bricks could offer brands moving forward.

By Ryan Tuchow

June 3, 2026

TAGS:

Lego, LEGO Pokemon, Pokemon, SMART Bricks, The LEGO Group

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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The LEGO Group builds out its Pokémon deal with SMART Play sets

The interactive play pattern gives a better idea of what the toyco’s unique SMART Bricks could offer brands moving forward.

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The LEGO Group builds out its Pokémon deal with SMART Play sets

The interactive play pattern gives a better idea of what the toyco’s unique SMART Bricks could offer brands moving forward.

READ THE FULL STORY

TAGS:

About The Author

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