Kids engage in five franchises a day. Here’s how to make yours one of them.

REPORT: Mattel's new study highlights how brands need to leave room for imagination.

By Ryan Tuchow

June 10, 2026

TAGS:

Disney, how kids play, Jacqueline Harding, Kid Insight, Mattel, OnePoll, Pixar, Play, play patterns, toy story 5

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Kids engage in five franchises a day. Here’s how to make yours one of them.

REPORT: Mattel's new study highlights how brands need to leave room for imagination.

READ THE FULL STORY

TAGS:

About The Author

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Kids engage in five franchises a day. Here’s how to make yours one of them.

REPORT: Mattel's new study highlights how brands need to leave room for imagination.

READ THE FULL STORY

TAGS:

About The Author

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