So long, Disney Branded TV. Say hello to Disney Kids & Family!

The division unveiled a rebrand yesterday focusing on its core kids audience—along with a new project it's working on with the Obamas.

By Sadhana Bharanidharan

June 16, 2026

TAGS:

Ayo Davis, Debra OConnell, Disney, Disney Branded Television, Disney Kids and Family, Higher Ground, Journey, rebrand, rebranding

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