Tweens pass up toys for gaming
It isn't news that video games compete fiercely with traditional toys for kids' attention at playtime. But a new study from industry researcher The NPD Group indicates that the scales have tipped in favor of video games, particularly with boys ages nine to 12. It seems this demo is pushing aside action figures, building sets and vehicles to take up the joystick, threatening these traditional toy category strongholds.
August 1, 2004
Newsletter
