A Tale of Two Demos

'Eat your greens' hasn't traditionally been a very popular phrase with kids. But as healthy lifestyle messages settle into a front-seat position in the mainstream consciousness, kids are discovering that healthy doesn't always have to taste bad. And as the rumblings of legislated regulation get louder, packaged goods companies and licensors alike are looking for ways to make healthy foods more palatable to their youngest consumers.
By
August 1, 2004

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