From dolls to digital: Mattel refocuses strategy

CEO Margo Georgiadis is expanding the toymaker’s efforts in digital content, internet-connected toys, learning-based products and lucrative markets like China, while toy production cycles are set to shrink by half.
June 15, 2017

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu