Cookie Jar’s recipe for success

Following its recent acquisition of Cinar, newly formed Canadian entertainment company Cookie Jar is branching out from edutainment production to embrace boys action-adventure. 'It's going to be one of our growth opportunities,' says CEO Michael Hirsh, who racked up considerable experience in the genre shepherding hit properties such as Beyblade while at Nelvana with Cookie Jar president and COO Toper Taylor.
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May 1, 2004

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