Scales even out at the Kids upfront
The kids upfront is all about buzz - generating it on one side, and getting past it to strike the balance between intuition and information on the other. Call it the I-Ching of upfront; for every yin, there's a yang. And this year, it seems that just about every prognosis for the marketplace is conceivable, from jubilant optimism to eyebrow-raising skepticism.
May 1, 2004
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