MiniFizz mobile movement aims for digital divas

Mobile gaming may be growing in leaps and bounds, but according to one Belgian software developer, many companies are ignoring a key demographic. The bulk of gaming product is targeted at males because they're the primary platform purchasing group. But one major exception to that rule is mobile phones, which has a demo split that's pretty much straight down the middle. Zeroing in on what it sees as a huge gap in the market, Brussels-based Flow has created a game concept and cast of characters called MiniFizz, which are designed specifically to appeal to girls and young women in the 13-plus bracket.
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February 1, 2004

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