KOL crashes the kids on-line party
After losing nearly a million subscribers last year, AOL is pulling out all the stops to win back some of those wayward users and gain traction with a new generation of surfers. And its fledgling KOL and KOL Jr. kids services may be one tentpole strategy that's doing the trick. Since the services went live in September 2003, AOL's traffic has increased by a whopping 150%.
January 1, 2004
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