CCPs to the brand connection rescue
As the media world becomes increasingly crowded, getting the right message to the right people becomes exponentially more difficult. The vast majority of the ad world understands this marketing reality well. But Starcom MediaVest Group has gone one step further to address the fact by hiring a six-pack of full-time consumer context planners (CCPs) - or cultural anthropologists of the media-buying world, if you ask them.
October 1, 2003
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