Checking in at the grocery checkout

A whopping 80% of our tween respondents shop for groceries with their parents at least some of the time. They often make purchase decisions about snacks, lunch foods, fruit and dessert items, with several being allowed free reign over the whole bill. Our panelists say they look at both the product and price when considering whether to pick something up, but they have clear brand favorites and rarely go generic.
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October 1, 2003

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