Food brands hope to taste success with new licensed toy lines

Is the way to a kid's heart through his stomach? Both food manufacturers and toycos seem to think so. Food-based toys are on an upswing, growing by 15% in 2002, according to industry tracker the NPD Group. And both The Campbell Soup Company and McDonald's are taking advantage of the increased interest by splashing their well-known monikers across new kids merchandise categories.
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September 1, 2003

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