Watch manufacturer MZ Berger winds up its innovation clock

One of the biggest challenges facing licensees in today's warp-speed business environment is how to expand their kids portfolios without falling into cookie-cutting mode. But New York-based watch manufacturer MZ Berger, which recently added licenses for the Nickelodeon brand, Teenage Mutant Ninja Turtles and retro property Rainbow Brite to its bag of tricks, has built its business on giving properties the individual attention they deserve.
By
August 1, 2003

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