A new health-conscious TV trend takes kids from plump to pumped

IT may be the irony to end all ironies that TV could play a key role in improving the unhealthy lifestyle of some Western children. After all, the U.S. Surgeon General singled out the excessive amount of time kids spend watching the tube as one of the main reasons why the U.S. child obesity rate has ballooned in the last decade. But irony aside, kids TV producers have sensed the heat surrounding this issue and are starting to incorporate healthy living/eating messages into their kid-targeted series.
June 1, 2003
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