Got It, Need It: Hop! locks onto Israel’s preschool demo
Though Israel's population of 6.5 million makes it one of the tinier markets in the world, there's no dearth of broadcasters vying for eyeball control of its one million children. Already home to dedicated kids cable nets Noga Communications' The Children's Channel, Cartoon Network and Fox Kids, Israel also has two terrestials - the privately-owned Channel 2, which airs a morning kids strand, and pubcaster Channel 1, which airs both morning and afternoon kids programming.
June 1, 2003
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