3-D Kites take over the sky
The patriarch of kites may soon be usurped by its upstart high-tech offspring. Sales of 3-D parafoil kites by Jakks Pacific's Clinton, Connecticut-based subsidiary Go Fly a Kite have been growing at a rate of 40% since they first came on the scene in 2000, says senior VP of specialty sales Jim Christianson. And their market share gains have meant major losses for the more traditional box, chevron and delta-shaped kites. 'Other kite sales have been decreasing, so we know that 3-D parafoil products have started to phase them out,' Christianson says.
June 1, 2003
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