The rules of the game: Breaking down the ins and outs of running kids sweepstakes in the U.S.
With the ability to generate brand excitement and goodwill through the prospect of winning cool gear and fantasy fulfillment, sweepstakes certainly aren't mere runners-up in the kids promotion game anymore. Cartoon Network has almost doubled the number of sweeps it runs annually over the past two years, with about 50 on its current roster. And it's no wonder, considering the level of success the net is having with this promotional tool.
June 1, 2003
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