Fat Rock aims to make Saturday morning at the movies the hot new kid destination
While the chances of getting a property onto a prominent U.S. kidnet may seem akin to winning the Powerball lottery these days, David Pritchard may have found the ideal distribution alternative to securing quality eyeball time with kids. The former Film Roman CEO recently launched Fat Rock Entertainment, a new L.A.-based company that will develop and distribute moderately-budgeted G-rated films designed to play in a network of theater chains on Saturday mornings and in the summer during off-peak hours.
February 1, 2003
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