The secrets to netting film merch shelf space
By now, it's become industry gospel: If you want to secure shelf space for your movie-based toy lines, you'd better be offering retailers more than the six-week selling period that attends the one-off movie. And in 2002, more than any other time during the past five years, that fact was borne out repeatedly, as toy lines based on multi-pic franchises such as Spider-Man, Star Wars and Harry Potter were well represented on top-selling U.S. toy charts.
February 1, 2003
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