Toycos take tween doll play out of the closet
Watching Bratz blitz the fashion doll category in 2001, many toy marketers had to be asking themselves, 'Why didn't we think of that?' The tween doll formula - über-hip girls with oversized heads and feet - might evoke a few 'duhs' now, but there was a time when toycos worked from the assumption that tweens were simply too sophisticated for doll play.
February 1, 2003
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