Domestic players strut their own stuff at the British Toy Fair

Although foreign conglomerates currently dominate the U.K.'s US$3-billion toy biz, several homegrown players have been coming on stronger of late by signing distribution deals with growing international outlets and creating innovative in-house lines of their own. As the British Toy Fair celebrates its 50th anniversary this month, KidScreen checks in with two of the territory's largest domestic toy manufacturers to sniff out industry trends and get a preview of the coolest toys poised to hit British shelves in 2003.
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January 8, 2003

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