German retailers mix it up to draw in reluctant consumers

Mired in a crippling recession and facing consumer spending fallout in light of recent tax hikes up to 56% of national income, German retailers are taking one of two tacks: they're either hunkering down, slashing prices to bring people in and sticking with what works; or they're getting creative and evolving their marketing style.
By
January 8, 2003

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