Lego lays out the building blocks of a new retail strategy

Though it seems like Lego's trademark colored blocks are already fixtures in most kids' rooms, the company is determined to get its toys into the hands of even more children this holiday season. To do that, the Danish toyco's North American arm Lego Americas has begun rolling out a slew of branded kiosks in Canadian and U.S. malls. On offer is a tightly edited selection of the company's top lines, including Star Wars, Bionicles, Harry Potter and Galidor.
By
November 22, 2002

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