Kids furniture manufacturers bet on licensing to boost 2003 sales
While the US$4-billion children's and infant furniture category is thriving, successfully applying licenses to it is proving to be a tricky proposition for manufacturers. Between 1999 and 2001, category sales rose 12% (nearly doubling the industry's overall growth for the same period, according to kids home furnishings industry pub Kids Today), but licensing has not been a key sales contributor. In fact, revenues from entertainment character-branded furniture and home furnishing sales dipped 4% in 2001, according to The Licensing Letter.
November 22, 2002
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