Licensing year in review

From a trade press view of the licensing sector, Q4 2001 and spring 2002 may have seemed rather quiet. Indeed, according to LIMA's 2002 Licensing Industry Survey, North American revenues dipped 4.12% in 2001 over the previous year to US$5.6 billion. And the studio-driven character licensing market - which accounted for the bulk of total industry revenue at 44.3% - was down 4% over 2000 figures.
By
November 22, 2002

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