Up to speed: Mattel revamps Thomas series, toys

Mattel execs dish on why the 70-year-old series is modernizing its look, format and licensing efforts in order to better meet the needs of a more worldly, internet-savvy audience.
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October 16, 2017
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About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com
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