Kidlit publishers use celebrity authors to build buyer buzz
As pubcos aim to climb back from a drop-off in kids book sales, many players are betting on celebrity cachet with an author lineup that reads more like the credits of a Hollywood film than the names you'd expect to find in the kids section of your local Barnes & Noble. 'In a market that can be overwhelming because of the sheer amount of publishing, a familiar name and face gives the book buyer--the one who works in the bookstore and your average shopper--something to connect with,' says Brenda Bowen, executive VP and publisher of hardcover books at Simon & Schuster Children's Publishing.
September 1, 2002
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