Direct-to-retail deals firmly entrenched in Israel

There is a Yiddish proverb--'If you can't go over, you must go under'--that accurately describes the flexibility companies must have in order to survive in Israel's retail landscape. The sector has undergone a radical transformation in the last 10 years, moving from outdoor markets where consumers and vendors would haggle over price, to a more sophisticated style of retailing that's dominated by large Wal-Mart-like chains selling every product under the sun. But since the re-emergence of the Intifada in 2000, the country's economy has sputtered into recession, making retailing in the territory a very tough sell today.
By
September 1, 2002

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