Less fast talk, more deal action at a bullish Licensing Show 2002
While robot properties and tween girl brands clearly emerged as the hot trends of last year's market, trend-tracking at Licensing Show 2002 proved challenging as an influx of retailers and international attendees kept the bulk of kid exhibitors behind closed doors for most of the show. Blockbusters-in-waiting were downplayed as show floor buzz focused on just-inked deals and new entertainment plans for established brands.
July 1, 2002
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