Classic cranks up its comeback engine

Classic revival is always a double-edged opportunity in which the possibility of tarnishing the property's original appeal is weighed against the need to contemporize in order to capture the attention of a modern fan base. New York-based Classic Media has been specializing in this tricky business since it acquired the UPA library in 2000, a key buy that was quickly followed by the pick-ups of Harvey in May 2001 and Golden Books in August 2001. Beyond striking the right balance between nostalgic appeal and contemporary standards, CM is grappling with choosing the ripest comeback candidates from its newfound wealth of aged properties and the best path to get them back into the limelight.
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July 1, 2002

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