Tech TV powers up on shows with tween appeal
Given that tweens have a well-established reputation for adopting new technology before the mainstream market does, it's not surprising that a 24-hour channel devoted to the subject would be looking at widening its programming swath to include these viewers. Although he stresses that Tech TV isn't specifically targeting kids, the channel's VP of programming and productions Greg Drebin has acquired a couple of new shows that he expects will appeal to the 10 to 14 crowd as well as Tech's core 30-something audience.
June 1, 2002
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