Generation &Ntilde

With roughly 65% of babies born in the States boasting an Hispanic background according to U.S. census data, it's clear that this demo is poised to become the next gold mine for youth marketers. But beyond the sheer scale of the Latino baby boom, what makes this phenomenon even more exciting to advertisers is the fact that Hispanic kids influence family purchases to an even greater degree than their non-Hispanic counterparts. Many Latino kids are the first U.S.-born members of their family, and so are more familiar with the English language and more immersed in U.S. culture. Foreign-born parents often depend heavily on their acculturated kids to guide the bulk of household purchases.