Don’t forget about the kids!
Once considered the exclusive domain of kids, video gaming has expanded its reach well up the demo scale, with most industry players now concentrating their efforts on the teen and adult markets. Last year's PS2 and Xbox systems, for example, are both geared primarily to young adults, with kids not yet even a target consideration--as evidenced by leading 2001 titles Grand Theft Auto III (PS2) and Halo (Xbox). Both games carry a 'Mature' rating and are clearly not intended for kids. Other more established hit franchises--such as Resident Evil, Metal Gear Solid, Tomb Raider and Silent Hill--also hit an older audience.
May 1, 2002
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