Recession: the angel of mercy for past-their-prime strategies
Ahhh...there's nothing like a good, old-fashioned economic downturn to kick some sense back into the business. Now don't get me wrong. I'm not saying we should have one every year, but a recession really does force companies that have been complacent for too long to take a good, hard look at every business strategy in their playbook. And cleaning house from time to time gets rid of outdated models that aren't delivering the goods anymore, making room for new strategies to step up and do a better job.
April 1, 2002
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