Everyone loves a sure thing: Upfront odds are stacked in cable’s corner
As U.S. advertisers, media buyers and kidcasters prepare for the annual frenzy of upfront presentations later this month, the usually-upbeat event will more than likely be marked by an air of wariness and uncertainty. Most folks in the industry are still rebounding from last year's ad spend plummet, and there's just no telling how everything will shake out this time around. One thing that does seem certain, though, is that cable outlets stand to gain a lot of ground this year, as broadcast nets continue to falter in the race for kid ratings.
March 1, 2002
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