Channel 5 aims to up its tween eyeball tally with new dramas
With ITV losing its insanely popular SM:TV Live hosts Ant & Dec last month and with CBBC having replaced its Live & Kicking Saturday morning block with the Saturday Show at the end of 2001, Brit kidcasters are in transition. To Channel 5's controller of children's programs Nick Wilson, the shifts translate into an opportunity to steal straying tween eyeballs, and he's moving full steam ahead to capitalize on it.
March 1, 2002
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