Shrinking production costs jump-start CGI’s stunted TV growth
Since its first blip on feature film radars in 1995 with Disney/Pixar's US$200-million big-screen gem Toy Story, CGI has become a booming box-office business, with 2001 hits like Shrek and Monsters, Inc. both breaking the US$250-million barrier. But while the box-office benchmark has been clearly set, CGI's intimidating price tag has made it a TV buyer's acronym for 'Can't Get It'--until recently.
March 1, 2002
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