Bill Jemas applies his Midas touch to Marvel’s trading card revival and preschool push
Easing into his new COO role at Marvel Enterprises, Bill Jemas is under a mountain of pressure to keep up an impressive winning streak that has seen him successfully revamp every division under his remit since rejoining the company as president of publishing, licensing and new media two years ago. Yet the next challenge on the drawing board for Jemas--building up Marvel's trading card business--is more a labor of love and a return home than a daunting corporate chore.
February 1, 2002
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