Noggin has tween educon on the brain
Seeking to capitalize on the tween population boom in a way that sets it apart from the competition, New York-based Noggin is taking the educon route with this tricky target audience. 'The nine to 14 demo is a group that has really been ignored by both television and on-line groups in an educational capacity,' says Noggin's VP of programming and production Sarah Tomassi-Lindman. 'It's a tremendously volatile time in a kid's life--a period when they can use a helping hand.'
January 3, 2002
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