Gripes ‘R’ Us

Those of us who produce and distribute media, products and marketing campaigns targeted at children face far greater public scrutiny than do our counterparts who aim for an older demo. This is as it should be--kids are more impressionable. Psychologists tell us they are less equipped to filter media through real-world experiences, and consequently may not make healthy, reality-based choices. (The kids, not the psychologists.)
By
January 3, 2002

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