Miramax spies potential in kid promo market

The studio: Miramax/Dimension Films. The film: Spy Kids, the studio's first foray into kid flicks. The promotional mission: To generate high levels of exposure for an unknown property, timed with a March 30, 2001, release. Sound like Mission Impossible? KidScreen takes out its decoder pin to unravel the secrets behind Miramax's first-ever kid promo--one that earned a 2001 Golden Marble award for Best Overall Promotion.
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November 1, 2001

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