Girls just want to be licensed

Doe-eyed, big-headed girls with sassy names and no associated entertainment are shaking up the traditional licensing mix-proving brands' staying power and the market cachet of tween girl consumers.
At a Licensing Show markedly devoid of blockbuster announcements and property unveilings (save...
By
July 1, 2001

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu