Channel M offers arcade-based teen boy connection

Where can marketers find teen boys? Video arcades are the best bet, says Eric Hebel, VP of Channel M, an 11-year-old L.A.-based company that runs a network of closed-circuit TV programming outlets in 175 U.S. mall-based arcades.
Targeting males in the...

By Cynthia Aristizabal

July 1, 2001

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