JCPenney intros JoJo Siwa line to promote anti-bullying
In its ongoing bid to attract a younger demographic, the US retailer has enlisted the services of Nickelodeon star and anti-bullying advocate JoJo Siwa.
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry.
Contact Jeremy at jdickson@brunico.com.
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