Online video platform Facebook Watch has commissioned You Kiddin’ Me, an unscripted celebrity prank series produced by reality TV superstar Kim Kardashian West and Lionsgate.

Inspired by Kardashian West’s own family antics, the 10-episode series features kid-driven pranks on celebrity parents and the unsuspecting public. Along with celebrity kids pulling the strings, the producers will also crowdsource top prank ideas from the Facebook community and pick members to participate in surprising their favorite celebs.

You Kiddin’ Me is Lionsgate’s first premium series for Facebook Watch and will be executive produced by Kardashian West, Jennifer O’Connell, Brian Tannenbaum, Peter M. Cohen and Melissa Stokes. The series will be available on Facebook Watch’s free Apple and Android mobile apps, as well as PC platforms and Facebook’s TV apps. A launch date has yet to be announced.

Facebook launched its redesigned Watch video tab last August and plans to spend up to US$1 billion on original content this year in an effort to keep pace with the original programming growth of YouTube, Amazon and Netflix. For kids and family content, Watch has already announced it will remake Norwegian online teen drama series Skam with the help of Simon Fuller’s XIX Entertainment. The platform also recently acquired Five Points, a teen drama set in Chicago produced by Scandal star Kerry Washington.

You Kiddin’ Me isn’t the first kid-skewing project from Kardashian West. Her mega-app Kim Kardashian: Hollywood, while not aimed specifically at children, attracted their attention when it launched in 2014, as per findings from research agency Dubit.