Global content producer/distributor Endemol Shine Group has acquired global format and finished tape rights to construction competition series LEGO Masters.

Endemol Shine Group will exclusively deliver the format across all platforms outside of the UK. In addition, the company will have rights to produce localized versions of the series worldwide.

Produced by UK studio Tuesday’s Child, LEGO Masters lets contestants of all ages put their design and construction skills to the test in an effort to be named LEGO Masters. The series was commissioned by Channel 4 and first aired last summer, with a second five x one-hour season of the show currently in production.

The agreement comes as game show formats and competition series continue to gain momentum in the kids market. For example, this year marks the first time FremantleMedia North America has produced multiple programs specifically for kids, with The Noise—a high-tech game show based on a Japanese format—and a child-friendly version of Beat the Clock slated to premiere stateside on Universal Kids. Licensed formats like So You Think You Can Dance and X Factor are also showing ways in which producers and distributors are successfully adding additional revenue streams.