IMC Toys takes Cry Babies to North America

The Spanish toymaker will bring its interactive doll line to the North American market in July.

May 16, 2018

Spain’s IMC Toys is readying the launch of its Cry Babies interactive doll line in North America.

Set to launch in the territory with retailers including Target and Amazon this July, the range features three dolls that cry real tears. Each doll includes a pacifier that stops them from crying, with a focus on teaching children nurturing skills from a young age.

Currently available in Europe. the Cry Babies range is the second best-selling Special Feature Nurturing Doll in Spain, France and Italy, according to data from The NPD Group. IMC Toys’ other brands include Bloopies, Club Petz and Play Fun.